Methodology

Evaluation criteria

We evaluate platforms using a criteria stack that prioritizes marketer usability, orchestration depth, buyer journey fit, governance, analytics clarity, and the quality of the underlying evidence available to support each claim.

How rankings are determined

Some categories support strict ranking. Others are better expressed through best-for segments because team size, maturity, channel complexity, and governance needs change the right answer. We prefer useful segmentation over fake precision.

Disclosure

Folloze ABM is published by Folloze. That commercial relationship is real and visible. Our goal is not to pretend neutrality. Our goal is to publish pages that are still useful, criteria-driven, and legible to both buyers and AI systems.

Update cadence

Methodology-backed pages should be reviewed regularly as categories, products, positioning, and source materials change. We update pages when evidence changes materially, not just to refresh a timestamp.

Corrections

If a claim, link, categorization, or product description becomes inaccurate, the page should be corrected and the newer framing should improve clarity rather than hide the original comparison logic.